How Cowardice, Courage and Extreme Reading can create a successful Business Leader

Ben Chai, a charismatic business leader sometimes referred to as the Dr. Who of Business, will be sharing his second TEDx talk on ‘“Cowardice, Courage and how Extreme Reading made him fearless” on 23rd June at TEDxFolkestone at the Quarterhouse in Folkestone, Kent. Chai is known for using beyond-the-box techniques in very diverse industries such as education, hospitality, technology and property.

Chai made his successful debut on the TEDx stage earlier this year on his talk ‘Be Magnetic’ to a sold-out audience at the University of Surrey. It is live on the TEDx YouTube channel and has amassed nearly 1000 views.

‘Be Magnetic’ is a journey Chai shares on how to attract the right people in your life using the techniques of being magnetic. The talk shares several unique aspects to connect with, deliver true value and be the person people want around them, in an entertaining and educational manner. Skills which are needed to be successful in any area of life include:

  • How to value yourself at a deep level to prevent self-sabotage.
  • How to add value to others even when you have nothing in common.
  • How to recognise and walk away from potential abusers.

Alexander Keehnen, an entrepreneur, left a comment on Chai’s TEDx talk that said:

“‘Add value to every person you meet.’ Simple as that. Well done, Ben, this is a really, really, REALLY powerful TEDx Talk.

Chai will give his second TEDx talk alongside a diverse line-up that includes Lucy Beresford, writer, psychotherapist and broadcaster on LBC Radio; Britt Whyatt, author and blogger (She Who Bakes), Cathy Sugden, the horseback heroine; and seven other great speakers who will share their talks on the theme “Courage to Step Beyond.”

The powerful topic “Cowardice, Courage and how Extreme Reading made me fearless” will be the one to watch. Chai will share his deeper valuable journey and tips on how he became fearless using tactics such as ‘Extreme Reading’. 

Extreme reading, one of Chai’s tactics, is an activity that involves standing up and reading aloud in public places, some more unusual than others. In videos from Chai’s social media platforms, we see him ‘Extreme Reading’ in a variety of places, such as power plants, planes, restaurants and in theatres which he accredits the courage to enable him to be fearless.


Notes to editors:

Ben Chai was the Chief editor of multiple printed and online media

Since 1998, Ben has been a well-respected writer, business broadcaster and television presenter for many of the major technology websites and magazines, producing articles, podcasts and videocasts for a variety of industries from dance to security and technology.

He is an author for five books and featured chapters in several other books.

His latest release is his book called “Social Magnetism” –

You can benefit from Ben’s more recent exploits and insights on;

Director at Global Propertunities

Propertunities was set up to help people understand and gain from my 30 years experience in property investing.

Consultant Director at LANIX

Founded in 1997, Lanix UK Limited has always had a focus on how to help customers grow their business through automation and systemisation of their business processes and protection of their digital assets.

Official Website:

Instagram: benchaiofficial

FB: BenInsightChai


About TEDxFolkestone:

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading, usually in the form of short, powerful talks (18 minutes or fewer) delivered by today’s leading thinkers and doers. Many of these talks are given at TED’s annual conference in Vancouver, British Columbia, and made available, free, on TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Monica Lewinsky, Philippe Starck, Ngozi Okonjo-Iweala,Sal Khan and Daniel Kahneman.

TED’s open and free initiatives for spreading ideas include, where new TED Talk videos are posted daily; the Open Translation Project, which provides subtitles and interactive transcripts as well as translations from thousands of volunteers worldwide; the educational initiative TED-Ed; the annual million-dollar TED Prize, which funds exceptional individuals with a “wish,” or idea, to create change in the world; TEDx, which provides licenses to  thousands of individuals and groups who host local, self-organized TED-style events around the world; and the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities.

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