Mem watches create watches that move counter clockwise. To bring something different, we have to make something different. Something that is rare, so rare that it becomes something unique.
Little that we know — the counterclockwise movement has pretty much existed due to the development of ancient civilizations in the Northern Hemisphere, who relied heavily in telling time on sundials. Interesting to think that the movement exists due to a twist of fate. The counterclockwise movement itself is already a unique thing of its own. MEM believes that living a positive life can make a difference.